Toward the end of its last Unpacked press conference, Samsung spent a surprising amount of time talking about its new Galaxy Z Fold 2 before promising more detail on September 1st. Now, the company has made those plans more concrete: Rather than a news dump or PR blast, Samsung will stage a streamed event at 10AM Eastern/7AM Pacific that day to focus on the foldable. In years past, such an announcement would've been made on the ground at the IFA trade show in Berlin, but continued concerns over the novel coronavirus pandemic forced Samsung to back out of the event in July.