Back in May, Disney CEO Bob Iger announced that the company's streaming service would be getting a price hike later in the year. Now, we know when: during Disney's quarterly earnings call, Iger announced that the add-free Disney+ premium tier would be raised to $13.99 on October 12. It's the streaming service's second $3 monthly price increase in the last year — the current $10.99 subscription price was set just last December. Hulu's ad-free plan is also getting the $3 bump, raising it to $17.99 a month for a standalone subscription.