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Samsung Unpacked 2025: Live updates on the Galaxy 25 launch, Galaxy AI and more

We're expecting the first major Android flagships of the year in the Galaxy S25, S25 Plus and S25 Ultra.

Samsung

Update, 2:35PM ET: The Galaxy Unpacked event has ended, and we're still compiling our coverage. Roll back the liveblog below, or jump to these stories:

Original intro and full liveblog transcript follows.


The start of Samsung's Samsung Unpacked event is imminent, and you've come to the right place to follow all of the action live. As phone enthusiasts know, the Galaxy S series is usually the first major Android flagship phone launched each year, and it typically sets the benchmark for devices we see over the next few quarters. Samsung is expected to officially unveil the Galaxy S25 lineup at its Unpacked event in San Jose today, and we're anticipating the usual trio of models. I'm going to make a wild guess and say they're going to be called the Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra. The Samsung Unpacked event kicks off at 1PM ET (10AM PT) today, but yours truly and senior writer Sam Rutherford have already started counting down to the keynote in the liveblog embedded below. Looking for video? We also have the Samsung Unpacked livestream teed up for you. Feel free to follow along on our social media channels (the handle is usually @engadget or @engadget.bsky.social) and send any questions or comments there. We can't wait to talk to you all.

LIVE COVERAGE IS OVER159 updates
  • Everything Samsung announced at Unpacked 2025

    Two Galaxy S25 handsets flanking a Galaxy S25 Ultra, with their backs facing out. Each device is on a stand, and the middle device has its display facing front.
    Two Galaxy S25 handsets flanking a Galaxy S25 Ultra, with their backs facing out. Each device is on a stand, and the middle device has its display facing front. (Sam Rutherford for Engadget)

    Thanks again for your time joining us on our coverage of Samsung Galaxy Unpacked today. If you'd like, you can always keep scrolling down this page to relive the liveblog — I certainly do that because I love seeing my own words. But if you prefer a neat little summary to recap with, we have a roundup article that should save you some time! From the Galaxy S25 Ultra and S25 series, to Galaxy AI and Google's Gemini, to the surprise tease of the Galaxy S25 Edge, there's plenty to catch up on. Stay tuned for our deeper testing and reviews of these devices, and we hope to see you again soon.

    Read more: Everything Samsung announced at the Galaxy S25 launch event

  • Qi2 wireless charging support on the Galaxy S25 is... complicated

    A Qi2 wireless charging case for the Samsung Galaxy S25 Ultra
    A Qi2 wireless charging case for the Samsung Galaxy S25 Ultra (Photo by Mat Smith/Engadget)

    Sam, who's our unofficial Qi2 beat reporter, has been lamenting the sad state of Qi2 support on Android devices for awhile. Despite the standard being announced about two years ago, there has only been one phone that actually has magnets and supports the Qi2 spec. Imagine our curiosity quickly giving way to frustration when we found out that, despite some clever wording, the Galaxy S25 series doesn't actually have magnets onboard that can help align it and lock on to wireless chargers. That MagSafe-like feature was arguably the most appealing update with Qi2.

    As said in our piece, "Qi2 ready" is a far cry from "Qi2 certified."

    Read more: The Samsung Galaxy S25 doesn't fully support Qi2 on its own

  • Samsung Wallet is becoming more like Apple Wallet, but better..?

    A Galaxy S25 held in two hands, with the Samsung Wallet app on its screen.
    A Galaxy S25 held in two hands, with the Samsung Wallet app on its screen. (Sam Rutherford for Engadget)

    Something that may have not gotten a lot of attention during Unpacked, and yet which intrigues me more than any of those Galaxy AI announcements, is Samsung Wallet. The company shared at a briefing with media that two updates are coming later this year: installment payments (aka Buy Now Pay Later) and "tap to transfer." Both of these are familiar to those on iOS, since Apple's had these features for awhile, with Tap to Cash being more recently released in iOS 18. But crucially, Samsung's Tap To Transfer is supposed to work with other digital wallets, so you won't be limited to just people with Samsung phones.

    Read more: Samsung borrows from the Apple Wallet playbook with layaway and tap-to-send for Wallet

  • Bloomberg with more info on the Galaxy S25 Edge

    Bloomberg's Mark Gurman has a report with more information on the Galaxy S25 Edge, specifically around availability. According to Gurman, Samsung plans to launch the ultrathin device "in the first half of this year." It will reportedly have most of the same internal components as the S25 Ultra, and Gurman's source said that while the company "hasn't settled on a price," the Edge will be cheaper than the Ultra.

  • More details on the super slim Galaxy S25 Edge

    A side view of a Galaxy S25 Edge cast in shadow.
    A side view of a Galaxy S25 Edge cast in shadow. (Samsung)

    Though there are barely any actual details on the Galaxy S25 Edge, we've managed to piece together what we've learned from the lilting voiceover narration by Paul Bettany and the dark, blink-and-you'll-miss-it video footage of the super slim device. Those of us who've been around awhile will know that this is far from the first time Samsung has used the word Edge to name a device. An obsession, perhaps? You don't say...

    Read more: Samsung teased a very slim phone called the Galaxy S25 Edge

  • Sneak preview of the Galaxy S25 Edge

    That sneaky little tease that Samsung previewed of the Galaxy S25 Edge at the end of Unpacked? That's been accompanied by what appears to be very limited in-person showcases at various satellite events. We're seeing reports of the S25 Edge on display at events in Paris and Asia.

  • Did you know: The S Pen on the Galaxy S25 Ultra no longer has Bluetooth LE

    An S Pen sticking out of its slot on the bottom left corner of a Galaxy S25 Ultra.
    An S Pen sticking out of its slot on the bottom left corner of a Galaxy S25 Ultra. (Sam Rutherford for Engadget)

    Now that the main event is over, it's time for me to shout out some noteworthy little nuggets of news that might have gotten glossed over during the keynote. For instance, Samsung quietly did away with the Air Commands on the Galaxy S25 Ultra's onboard stylus. You remember those, right? The feature that allowed you to remotely trigger the camera with the S Pen or do... some other things. I don't blame you if you don't recall, since Samsung itself acknowledged that well below one percent of users actually used those features. I think it's good for the company to be able to recognize when things aren't working and remove the Bluetooth radio and battery and avoid overengineering something that didn't need overcomplicating.

    Read more: Samsung retires S Pen Air Commands because no one was using them

  • Video: 14 minutes with the new Samsung Galaxy S25 series

  • Our first hands-on of the Samsung Galaxy S25 Ultra

    Samsung's Galaxy S25 Ultra is the company's latest flagship smartphone.
    Photo by Sam Rutherford/Engadget

    Last year Samsung embraced artificial intelligence with its suite of Galaxy AI features. And while the new S25 Ultra is a bit faster, a little curvier and has a slightly bigger display than before, it’s clear the company’s primary focus was upgrading the software and machine learning capabilities of its top-spec flagship phone. But is that enough?

    Read more: Samsung Galaxy S25 Ultra hands-on: Faster, curvier and way more... AI-ier

  • Before I go, I want to point out that the Galaxy S25 Edge only has two rear cameras, which means Samsung may have had to sacrifice either an ultra-wide or telephoto lens in back. Even if the phone is super thin, that's not a great compromise to start with. But maybe that's just me.

  • Samsung Galaxy S25 and S25+ hands-on: Slimmer, but a little too similar

    Samsung Galaxy S25 and S25+ hands-on
    Mat Smith for Engadget

    In just a few years, Samsung has built up a substantial collection of artificial intelligence tricks, features and apps. While some of them have been impressive, like live translation and annotation, others (often involving generative AI) aren’t actually helpful — or notable — enough to warrant regular use.

    The latest trio of Galaxy S flagship phones means another barrage of AI. Samsung has saved the best hardware for its S25 Ultra, of course, but the company also has smaller (and cheaper) flagships, with the Galaxy S25 ($800) and larger S25+ ($1,000) both launching at the same time.

    And those AI features could be more crucial for the base S25 and larger S25+. Aside from the addition of a potent new chip, the Snapdragon 8 Elite for Galaxy, there’s not a lot here to differentiate from last year’s Galaxy S24. In fact, you really have to look for changes.

    Read more: Samsung Galaxy S25 and S25+ hands-on: Slimmer, but a little too similar

  • Thanks everyone for tuning in. For more details please check out Engadget.com for additional info, specs and hands-on impressions!

  • I guess this is Samsung's mic drop moment for this event, because all it showed was a name and a handful of short clips, so I guess we'll have to wait to find out more sometime later this year.

  • That looked like the super slim variant of an S25 that people were speculating might be teased at Unpacked today. There wasn't much in terms of detail, but a mostly black video that showed an impressively thin device.

  • Aaaaaand, it looks like that's it for the first Unpacked event of 2025.

    But of course, there's one more tease to talk about: the Galaxy S25 Edge.

  • The Galaxy S25 series will be available February 7.
    The Galaxy S25 series will be available from February 7. (Samsung)
  • We are being told Paul Bettany is now narrating the post-credits scene like he is Vision or something.

  • You can preorder the Galaxy S25 series phones today.
    You can preorder the Galaxy S25 series phones today. (Samsung)
  • Pre-orders are live now, with official sales beginning on February 7.

  • "Sounds like" is the key phrase in Sam's post below. It really sounded like a British voice robotically speaking.

  • The Galaxy S25 Ultra will be available starting at $1,299, while the S25 and S25+ will go for $799 and $999 respectively.

  • Galaxy S25 series features.
    Galaxy S25 series features. (Samsung)
  • And now it sounds like Samsung is using AI to give a summary of its own Unpacked event.

  • Samsung says it's also creating a circular battery supply chain to help prevent excessive e-waste. These batteries will use up to 50 percent recycled cobalt.

  • The Galaxy S25 phones are made with recycled materials, externally.
    The Galaxy S25 phones are made with recycled materials, externally. (Samsung)
  • And now here's your required section talking about Samsung's sustainability initiatives.

    Samsung says it has four goals for 2025 such as eliminating plastic from packaging.

  • Samsung says it's adding more security to its devices.
    Samsung says it's adding more security to its devices. (Samsung)
  • How many guest speakers has Samsung had take the stage today? And also there have been surprisingly few celebrity appearances. No Bruno Mars, no Sydney Sweeney, no Pokimane or Mr Beast...

  • Back to talking about security again. Samsung is dancing around the use of blockchains to ensure privacy.

  • Which is completely fair. I just have so many bad memories associated with Bixby being incompetent.

  • I think we asked Samsung about Bixby and its use cases on the smartphone, and the answer was something like Bixby is better suited for on-device settings changes, whereas Gemini might be better for generative AI tasks

  • Bixby still exists on the S25 Cherlynn! I'm just not sure why you'd pick it over Gemini.

  • Of course, like a lot of modern smart home devices, Samsung's offerings run on the Matter protocol for increased compatibility and interoperability.

  • Bixby! It still exists! Mostly in areas outside the smartphone it seems.

  • Now Drew Blackard is returning to the stage. He is reinforcing how Galaxy AI and SmartThings can be used to more tightly integrate devices, monitor your health and create new routines.

    You'll even be able to monitor how your pets are doing while you're away or get input from professionals regarding their mood and health.

  • Specs on specs on specs

    The Samsung Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra stand in a row on a black tabletop.
    .The Samsung Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra. (Sam Rutherford for Engadget)

    If all of this AI and wellness stuff is not what you're here for, our senior reporter for buying advice Jeff Dunn has a simple-to-read breakdown of all the key specs and features of the new Galaxy S25 family.

    Read more: Here's how Samsung's new Galaxy S25 phones compare to each other

  • Samsung is adding antioxidant tracking.
    Samsung is adding antioxidant tracking. (Samsung)
  • New for 2025 is a new anti-oxidant index to help you keep a better track of what you're eating and how that may affect your overall health.

  • Health data you can track with Samsung Health.
    Health data you can track with Samsung Health. (Samsung)
  • Samsung is also showing how you can see health records from professionals on your phone. Though those are only available in the US and India at the mome

  • Naturally, because AI and health tracking are available across a wide variety of devices, these features aren't siloed strictly to phones.

  • Samsung is showing an assortment of metrics like Sleep Score, Energy Score and more to give you a better idea of how much exercise you should (or shouldn't be) doing.

  • Samsung says it's trying to create an end-to-end health experience powered by personalized insights and coaching.

  • Next up is Praveen Raja, Samsung VP and head of digital health.

  • All you need to know about the Galaxy S25 family's camera features

    Samsung's Galaxy S25 Ultra has a much higher resolution 50MP ultrawide camera
    Sam Rutherford for Engadget

    Samsung's Galaxy S25 smartphones launched today, but when it comes to the all-important cameras, the company leaned on AI rather than making any meaningful changes. There is one welcome addition, though. Samsung finally caught up to to rivals like Honor by introducing log video to allow more precise color grading. Other key updates include improved low-light capability on all models, the new "ProVisual engine," a "virtual aperture" and a much higher resolution ultrawide camera on the high-end Ultra.

    Last year the Galaxy S24 Ultra's big selling point was the 200MP camera, which made the 12MP ultrawide look weak in comparison. Samsung remedied that with the Galaxy S25 Ultra by more than quadrupling that sensor to 50MP. That also helps Samsung match up better against Google's Pixel 9 Pro and its 48-megapixel ultrawide camera.

    Read more: The Samsung Galaxy S25 lineup leans on AI to keep its cameras fresh

  • Now Samsung is trying to entice the teens by showing them how AI can help them turn around a video project in less time.

  • Lower background noise in videos on the new Galaxy S25 series.
    Lower background noise in videos on the new Galaxy S25 series. (Samsung)
  • For content creators, Clay is touching on the S25's ability to now record in Galaxy Log and then grade colors during the edit with look-up-tables.

  • You can see the advantages of filming on a really small device, especially for underwater shots. Notably, the S25 Ultra still has a 5x optical zoom, which gives Clay more flexibility when trying to capture various subjects.

  • Okay I'm here for this crab documentary content though. I'm invested in this keynote now.

The Samsung Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra have been officially unveiled. Preorders for the Samsung Galaxy S25 models are already open, and they will ship on February 7. Want to relive the event as it unfolded? Watch the livestream of the Galaxy S25 launch and look back at the Samsung Unpacked liveblog. Alternately, check out Everything Samsung announced at the Galaxy S25 Unpacked event for a complete recap.